To begin
Have you ever sat in a meeting, disagreed with what was being decided, and said nothing?
Say it below, or speak it. No name, no sign-in. We will come back to what the room said.
Hummingbird
A room that can hear itself think
A gathering, and a gentle presence for each person in it.
A soft blue clay hummingbird slowly flapping its wings
What it is
Two words worth knowing before the rest makes sense
A Bloomie
The gathering itself. The plenary, the breakout, the roundtable, the AGM. The people who have come together in one room to work something out.
A Bird
The gentle presence each person speaks to, privately, in their own words. It listens, it reflects back, and it carries what matters into the room.
Everyone speaks to their own Bird at the same time. What the room sees is the shape of what was said — never a running scoreboard of who is ahead or who has finished. Nobody is put on the spot, and nobody is left behind.
A hummingbird hovers gracefully amidst delicate flowers
In your room
What it looks like at an event
Picture the closing plenary. Normally three confident people reach the floor mic and the other two hundred and ninety stay in their seats.
With Hummingbird, every delegate talks or types to their own Bird, at the same time, in their own words. Minutes later the room sees the shape of what everyone actually thinks, and the keynote answers what the room is genuinely asking — not just what the boldest person shouted.
Nobody is put on the spot, and the first-time attendee arrives at the same moment as the senior partner.
A bee on an open daisy with a whole swarm of bees crowding the same easy flowers behind it
Same idea, any format
It does not need a special kind of room
- Keynote & plenary Q&A — without the queue at the mic
- Breakouts & workshops — everyone contributing at once
- Sponsor roundtables — honest signal over politeness
- AGMs & town halls — the whole room on the record
The idea
The problem is rarely that people say false things
It is that the people with something worth saying so often do not quite manage to say it.
In a full room, the same good idea tends to die one of three quiet deaths:
- Some stay silent — and decide it is not worth the risk
- Others hedge it — or offer it without much conviction
- Others let it go — the moment someone pushes back
Rows of identical pale roses under cold blue grow-lights in a sterile greenhouse
And a very New Zealand shape to it
The tall poppy gets cut down, so the safest poppy is the one that never stands too tall
The boldest idea in the room quietly learns to keep its head at hedge height. Either way the idea never really lands, and no one ever knows it was there.
The cost of saying it plainly, and holding it, in front of those faces, is simply too high.
Silence is not the only way a room goes quiet.
A vast field of identical red poppies stretching to a flat grey horizon, with one poppy cut off and lying on the bare cracked earth in the foreground
The dial
Hummingbird lowers that cost by adding distance
At one end an open box, where every contribution is named and visible to all. At the other, a fully mediated Bird, where what you offer reaches the room only through the engine, never at a face.
You choose how much distance this particular room needs before everyone in it can be heard.
A ring of light and a bloom of light form and dissolve into each other
This is not a hunch
Distance did not make people think differently. It made them willing to enter the room.
In a randomised study of expert review, revealing a reviewer's identity to the author did not change the quality of their judgement at all. What it changed was their willingness to take part.
Said plainly
Not anonymity. Distance.
We do not promise that you cannot be recognised. That would be a promise we could not keep, and we would rather be honest than impressive.
What we offer is distance, so the awkward, careful, dissenting thing costs less to say.
A single pale trumpet lily lit against a dark background, its nectar a hidden line of crimson deep inside the throat
The honest position
Being heard, not winning, is what people actually need
People make their peace with an outcome that went against them, as long as they were genuinely consulted and felt they were heard.
- Not anonymity — we will not promise you cannot be recognised
- Distance — the hard thing simply costs less to say
- Being heard, not winning — is what people actually need
- Said plainly — we tell you where the work still stands
For the host
A live read of the room, and something to send afterwards
During the session you get a live read of what the room is thinking, so a chair or facilitator can steer toward what people actually care about instead of guessing it from the front rows.
Afterwards you have an honest synthesis of the whole room's contribution, ready to send to delegates or hand to the client.
It does not replace your programme or your facilitators; it gives them a better picture to work from.
What the host gets
Four things change
- A live read of the room — mid-session
- An honest synthesis — to send afterwards
- Real participation — not a show of hands from the front
- Complements facilitators — never replaces them
Where it helps
A few rooms, and the same quiet idea in each
Eight rooms follow. Ask the Bird for any one of them by name, or let it walk you through.
Teams & offsites
The unspoken concern
The doubt about a plan that never quite gets said in the room. At an offsite or an all-hands, Hummingbird gives it a low-cost way onto the table, before the decision hardens.
Openings & networking
Warmer, faster, fairer
At an opening session or a networking round, a light structured round lets people share something real without the awkward scramble of who speaks first.
Everyone arrives at the same time.
The conference floor
Wide open, on purpose
At the open-box end of the dial, every contribution is attributed and visible. Same engine, more light.
Distance is a setting, not a fixed property, so a room can be as open as it wants to be.
Workshops & training
Everyone has already spoken
A workshop, a training cohort, a new intake. Everyone contributes privately first, so the quietest person is in the room before the loudest one sets the tone.
Boards & committees
Where dissent is expensive
A charity board, a select committee, a body where saying the hard thing can cost you standing. Hummingbird gives the careful objection a safe channel to reach the table.
Civic & consultation
When people feel unheard
Councils and public bodies already measure whether people feel heard. Hummingbird is built to move that number, by making it easy to take part and be listened to.
Academic & peer review
Judgement without the cost
Expert panels, peer review, research evaluation. Distance lets a reviewer give an honest verdict without weighing what being seen to give it might cost them.
Intergenerational
High stakes, different voices
When a young voice and a senior authority sit at one table, distance lets the idea arrive on its own merit — without the person first having to spend social capital just to be allowed to speak.
Why it holds
Old practice, honestly borrowed
- Silent first. Capturing what each person thinks privately, before any discussion, is decades-old practice. The first thing said out loud should not quietly become the whole room's answer.Nominal Group Technique · the IDEA and SHELF elicitation protocols (Hemming et al., 2018)
- The spread is a finding. Where people disagree, that disagreement is kept and shown, not averaged away into a false middle.Structured expert elicitation, risk and forecasting literature
- Voice changes fairness. Being able to speak changes how fair a process feels, even when it does not change the outcome.Folger, 1977 · Thibaut & Walker, 1975 · Lind & Tyler, 1988
Kept honest
What is true today, and what we are still doing
Where a part is designed but not yet built, we say designed, not built — rather than let a mock-up pass for the real thing.
On recognition, in our own tests roughly one in five contributions could be traced back by wording alone. We state it plainly, we never state it any tighter than that, and the work to close it — our full-anonymisation batteries — is still running.
No room, and none of our own materials, ever shows a count of who has finished or who agrees as if it were a vote. That is a line we hold, even in how we describe ourselves.
A window looking out onto dense ferns, in quiet greyscale
Under the hood
How it actually works, in plain terms
Each person talks or types to their own Bird — a conversational AI assistant, the same family of technology as the chat assistants you may have come across. It listens, helps you find the words for what you actually mean, and carries the substance forward.
Behind the scenes, an engine reads across everyone's contributions at once and finds the shape of them: the themes, the real tensions, what the room already agrees on and what it is still working out.
- What it never does — decide anything · tally votes · replace a person's judgement
A luminous many-petalled form breathing open and closed
What we hold to
The principles it is built to
You do not have to take the technology on trust.
- Do no harm — it never exposes a person or puts them on the spot
- Tell the truth — show what was said; say plainly what is not built
- Respect time — taking part is light, never a second job
- Stay in bounds — it gathers and organises; it never decides or votes
- No false consensus — it keeps disagreement visible, not averaged away
Build technology that helps a room hear itself think, made so a hall of three hundred is as easy to hear as a table of six.
A soft dawn meadow full of different wildflowers together, poppies, cornflowers, daisies and foxgloves